What Wine Writers Want You to Know

Put 300 or so wine writers in the same room and you’ll know what people mean when they say, “Everybody’s a critic.” It’s especially true among those who understand what’s in your glass and how it got there. Opinions, interpretations and (sometimes) attitude will swirl about you like a funnel cloud.

Uruguay class

[Masterclass in Uruguayan Wines, taught by Amanda Barnes, South American wine authority]

But we all agree: we’re crazy about wine (that’s why we come together) and we love learning about it. I brought home plenty of new wine knowledge after the 2018 Wine Bloggers Conference (now Wine Media Conference) in Walla Walla, Washington, and thought I’d share a few takeaways here:

— Walla Walla is a cute, walkable little town, but there’s more: in just a few blocks, you’ll find more than 30 tasting rooms in the core downtown. Sure, we all love to drive from winery to winery and sip great wine on patios overlooking lush vineyards–if we have unlimited time and cash. The beauty of a town like Walla Walla, where the streets literally are lined with tasting rooms, is that you can try the region’s best wines, buy some bottles to take home, and still get to the airport on time. Or just keep people-watching.

— Washington is almost ideally positioned to produce superior wines. The Blue Mountains east of Walla Walla catch the humidity, and no wineries sit in a rain shadow–that is, a “sheltered” slope that doesn’t get sufficient rain. There’s just one snag: the region also doesn’t get much fog, so the sunlight can be pretty intense. Vineyard managers have to pay close attention to the canopy (the parts of the vine above ground, especially the branches and leaves sheltering the grape clusters) so the grapes don’t get sunburned. As one winemaker put it, “These slopes are like a Disneyland for grapes.”

— If you don’t know wines from Uruguay yet, you have a real treat coming. Considering that Uruguayans are the world’s biggest consumers of beef (124 lbs./person annually, compared to 78 lbs./person in the U.S.), it’s no surprise that their wines are 80 percent red (mostly Tannat and Merlot) and just 20 percent white (largely Albariño). Uruguay also walks the walk in terms of educating kids: the government gives families one laptop per child. Cool, yes?

— Back in the U.S., winery owners will be interested to know that 45 percent of wine club members live with a couple of hours’ drive from the winery, according to Wine Business Monthly. And here’s a kicker: 35 percent of winery customers are under 50 years old, yet they bring in only 18 percent of revenues. Apparently they love the wine culture and trappings, but they’re not buying the expensive stuff.

— Another age-related message for all businesses: 50 percent of Gen Z (under age 25) and 42 percent of Millennials (currently age 25-39) think social media is the most relevant channel for ads. If you’re trying to reach the under-40 audience, forget buying print ads; that generation couldn’t care less about magazines and newspapers. Almost never touch ’em.

— Here’s a sobering statistic about websites: 74 percent of smartphone users will abandon a website that takes more than five seconds to load, according to Lewis Perdue, publisher of Wine Industry Insight. Some 42 percent of users expect mobile pages to load in under two seconds. (That figure was eight seconds in 1999–we’re getting more impatient!)

— During a quick visit to the Owen Roe Winery in the Yakima Valley outside Walla Walla, I learned that Yakima shares Walla Walla’s sunshine challenges. (Living in Cleveland, I can tell you it’s a “problem” we’d love to contend with.) The valley runs east-west, so vineyards enjoy a plethora of sunny, south-facing hillsides; some winemakers in this region cover their vines with little white tents to shield them from the intense sun. Driving past the vineyards, those hills blanketed with white tents make quite a sight. Grapes don’t do well on the Yakima Valley floor, where crops can face frost, floods, and soil that can be too deep and “soft.” The solution: many farmers plant hops on those lower elevations.

The next Wine Media Conference will happen next fall in Australia. I’m registered, so I expect to be writing like crazy after that one.

Wine Lingo = Teinturiergrapes whose flesh and juice are red. If you love red wines, you may not realize that your BigSexyRed usually gets its color from the skins. The pulp and juice of almost all grapes are clear; we get red wine when the skins are soaked in the grape juice and they stain the juice red. (“Teinturier” comes from the French word meaning to dye or stain.) One teinturier grape you might recognize is Chambourcin, a French-American hybrid.

Dama, medium

Vino ‘View: DAMA 2013 Cowgirl Cab (14.8 percent alcohol; $19) is a happy discovery from those tasting rooms in downtown Walla Walla. A cowgirl, DAMA’s label explains, “may have an exterior as rough as the desert scrub, but underneath you’ll find an intense, alluring woman who loves deeply and fears little.” This inky-dark-purple wine doesn’t fool around; with such high alcohol you know it’s going to be robust, yet it’s silky with balanced tannins. Cherry and black olive aromas compete, then you settle in with cocoa, coffee and delicious tobacco on the palate and light smoke on the finish. I had it with a spicy chicken pesto and it stood up to the full-flavored dish beautifully.

Cheers!

Mary

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Washington Wine Month is Walla-Walla-Wonderful!

Some say the shrubby, scrubby, almost desert-like terrain of eastern Washington is what gives character and backbone to wines from that state. There, in the rain shadow of the Cascades, you’ll find 99 percent of Washington’s vineyards.

Red Willow vineyard, Yakima AVA, Washington

Red Willow vineyard, Yakima AVA, Washington

March is Washington Wine Month and we can all raise our glasses: their wines are sold in all 50 states and about 40 countries.

Big Sexy Reds do well here. A slew of micro-climates are scattered across the state’s 13 AVAs, but typically the vines goes fully dormant in winter, with temps from 28°-45° to keep the roots cozy and growing, and hoarding their carbs until the vines are ready to sprint in the spring. Diurnal (overnight) temperature swings of 40° keep the acid levels up there, and summertime highs of 90° or more make great sugar for the fruit.

Some 25,000 acres are planted with reds – slightly more than half the state’s vines – with about 10,300 acres of Cabernet Sauvignon alone. But it’s all good for red-lovers of every stripe; Washington also produces Merlot, Syrah, Cabernet Franc, Sangiovese, Nebbiolo, Tempranillo, Malbec and more. For white-wine drinkers they grow Riesling, Chardonnay, Sauvignon Blanc, Pinot Gris, Viognier – more than 40 wine grapes in all.

Harvest, Figgins Family Wines, Walla Walla, Washington

Harvest, Figgins Family Wines, Walla Walla, Washington

Washington wine has come a long way since the first wine grapes appeared in the Walla Walla Valley around 1860. The state’s oldest living vines are the Muskat of Alexandria vines on Snipes Mountain, reportedly producing fruit since 1917. (Next year, when those vines celebrate their 100th birthday, I think Washington wine lovers should make a pilgrimage to Snipes Mountain and dance naked in the vineyard. Just saying.)  The first commercial-scale plantings – predecessors of today’s Chateau Ste. Michelle and Columbia Winery – came in the 1960s; today Washington wine is a $4.4-billion industry, with a new winery opening almost every 30 days.

Although the biggest tastings happen this month, you have plenty of time to plan a visit during sunny, walking-around weather: it generally stays warm (70°-80°) into the fall, with some wineries able to harvest as late as November.

Wine Lingo of the Day:  AVA = American Viticultural Area, an officially designated wine grape-growing region in the U.S. The gatekeeper for AVAs is the Alcohol and Tobacco Tax and Trade Bureau of the U.S. Department of the Treasury. Currently there are 234 AVAs in the U.S. (138 of them in California), with 10 applications pending for the creation of new AVAs or expansion of existing ones. One day when I’m feeling especially nerdy I’ll write an entire post on AVAs, their regulation and how they differ from wine-region designations in other countries. Sound exciting? Yeah, I thought that’s what you’d say…

Don’t forget to click the “Follow” tab (lower right corner of your screen) to get BigSexyReds.com by email (pretty please!).

Cheers!

Mary

[Photos courtesy of WashingtonWine.org]